苹果公司已故联合创始人史蒂夫·乔布斯以创造美好事物的热情和创造力触动了许多人，他的思想遗产通过他的公司以及他众多激励思想而永存于世。以下是史蒂夫·乔布斯关于生活、领导力最受欢迎的20句话。

生活格言

1. Sometimes life is going to hit you in the head with a brick. Don’t lose faith.

有些时候，生活会拿起一块砖头，向你的脑袋上猛拍一下。但记住不要失去信念。

2. Your time is limited, so don’t waste it living someoneelse’s Don’t let the noise of others’ opinions drown out your own inner voice.

你的时间有限，不要浪费于重复别人的生活。不要让别人的观点淹没了你内心的声音。

3. Life is brief, and then you die, you know?

人生短暂，过着过着你就没了，明白么？

4. I want to put a ding in the universe.

我们存在，只为改变世界。

5. Stay hungry, stay foolish.

求知若饥，虚心若愚。

6. The people who are crazy enough to think they can change the world are the ones who do.

只有疯狂到认为自己能改变世界的人，才能真正的改变世界。

7. For the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

在过去的33年里，我每天早上都对着镜子问自己：如果今天是我生命的最后一天，我还会打算这样度过吗？当答案连续几天都是“不”时，我知道是时候得做出改变了。

8. Live in a way that is ethically responsible. Try to make a difference in this world and contribute to the higher good. You’ll find it gives more meaning to your life and it’s a great antidote to boredom.

带着责任感生活，尝试为这个世界带来点有意义的事情，为更高尚的事情做点贡献。这样你会发现生活更加有意义，生命不再枯燥。

9. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

记住自己随时都可能死掉，是防止自己陷入畏首畏尾陷阱的最好方法。你已经一无所有了，没有理由不去追随自己的心。

10. My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.

我生命中最重要的东西是不花钱的。显而易见，你们也同样拥有，那就是时间。

领导力相关格言

11. That’s been one of my mantras—focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.

专注和简单一直是我的秘诀之一。简单可能比复杂更难做到，极简源于至繁。

12. I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

我坚信，区分成功与不成功，一半的因素就是纯粹的毅力差别。

13. Innovation distinguishes between a leader and a follower.

领袖和跟风者的区别就在于创新。

14. Quality is more important than quantity. One home run is much better than two doubles.

质重于量，一支全垒打比两支安打好多了。

15. Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful…that’s what matters to me.

是否能成为墓地里最富有的人，对我而言无足轻重。重要的是，当我晚上睡觉时，我可以说：我们今天完成了一些美妙的事。

16. It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

消费者并不知道自己需要什么。

直到我们拿出自己的产品。

他们就会发现，这就是我要到东西。

17. Have the courage to follow your heart and intuition. They somehow know what you truly want to become.

要有勇气追随心声，听从直觉，它们在某种程度上知道你想成为的样子。

18. There is no shortcut to excellence. You will have to make the commitment to make excellence your priority. Use your talents, abilities, and skills in the best way possible and get ahead of others by giving that little extra.

成功没有捷径。你必须把卓越转变成你身上的一个特质。最大限度地发挥你的天赋、才能、技巧，把其他所有人甩在你后面。

19. If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.

你如果出色地完成了某件事，那你应该再做一些其他的精彩事儿。不要在前一件事上徘徊太久，想想接下来该做什么。

20. Don’t equate making mistakes with being a mistake. There is no such thing as a successful person who has not failed or made mistakes, there are successful people who made mistakes and changed their lives or performance in response to them, and so got it right the next time. They viewed mistakes as warnings rather than signs of hopeless inadequacy. Never making a mistake means never living life to the full.

犯错误不等同于错误。从来没有哪个成功的人没有失败过或者犯过错误，相反，成功的人都是犯了错误之后，做出改正，然后下次就不会再错了，他们把错误当成一个警告而不是万劫不复的失败。从不犯错意味着从来没有真正活过。